Jeffrey S. Muir has served as CEO of the EMB Citrus Company (Hong Kong) Ltd. since its formation in 2006. He is responsible for providing strategic vision and overseeing all business operations and government relations related to the company’s Hong Kong office and two operating companies in Chongqing.
Muir resided in Hong Kong from 1975 to 2013, and much of his career has focused on China. Muir was Director & Partner at CCI Asia Pacific Ltd., which provided publishing, translation, and consultancy services related to China, from 1979-1990. He also served as Vice President for Greater China of Hill & Knowlton Co. Ltd, managing the firm’s Beijing, Shanghai, and Taipei offices.
Muir was Director of External Affairs, Seagram Asia Pacific from 1996-2003. While at Seagram, Mr. Muir initiated and managed the Seagram citrus project, which provided 1.6 million citrus seedlings to Chongqing farmers free of charge to encourage citrus development. From 2004-2005, Muir was Managing Director, Modern Citrus (Chongqing) Co. Ltd., which investigated the feasibility of investing in orange juice processing in Chongqing.
Mr. Muir graduated from Princeton University in 1973 with a BA in East Asian Studies.
He held leadership positions in the Hong Kong business community for more than 25 years. In 1998, he was appointed the Chairman of the Hong Kong American Chamber of Commerce (then the largest AmCham outside North America). The Chongqing Government recognized Mr. Muir’s contribution to Chongqing’s economic development in 2001 by presenting him with the Three Gorges Foreign Expert Friendship Award. Mr. Muir speaks Mandarin and Cantonese and has a reading knowledge of French. He currently resides in Philadelphia.